Pond to Port: Inside Aquapulse, the Bhubaneswar Startup Giving India’s Shrimp Farmers a Tech Backbone

Karishma Shah
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Karishma Shah
Co-founder of Exceptional Technology. Karishma leads editorial and operations for exceptional.technology — the showcase of the best of Indian technology and engineering — and co-runs Excep...
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The shrimp on a dinner table in Tokyo or Texas may have started its journey in a village pond in Odisha — and the difference between a farmer capturing its full value and losing it to middlemen is information. Who knew the pond was ready for harvest, what the water quality was through the season, and whether the lot’s paperwork would sail through export compliance? For more than 7,000 smallholder farmers, the answer to all of that is now Aquapulse.

Aquapulse is a Bhubaneswar-based aqua-tech startup, operated by Phoenix Marine Exports and Solution Pvt. Ltd., founded in 2023 by brothers Abhishek Dwivedy, the company’s managing director and CEO, and Abhilash Dwivedy, its chief growth officer. Abhilash spent more than a decade at Syngenta, Bayer Crop Science and FMC before returning to Bhubaneswar to build the venture. The company began as a shrimp advisory effort working with 300 to 400 farmers in coastal Odisha, helping them adopt better aquaculture practices and produce export-grade shrimp — and that consulting-led model has grown into a full technology platform.

The centrepiece is the Pond to Port Technology Stack, a set of four connected in-house platforms the company unveiled at its Annual Meet 2026 in Bhubaneswar on 4 October 2026, designed to follow vannamei shrimp from the pond to the port. The Pond Tech Stack uses computer vision to read pond health from farm photographs and assess whether a crop is ready for harvest, giving farmers a data-driven answer to one of the most consequential decisions in a season. ShrimPro AI keeps a continuous record for every pond through the culture cycle — water quality, crop history, feeding schedules — so that no season is a blank slate. Nexus · ATIP turns that record into trade intelligence, using farm and crop data to guide pricing and market decisions. And the Export Compliance Stack prepares the documents each shipment needs as the consignment moves through the supply chain. Together, the company says, they give buyers a single traceable record of where every lot came from — and the information also helps Aquapulse forecast harvests and respond when crop-related problems emerge.

Aquapulse app and Pond to Port visual
Aquapulse’s Pond to Port stack follows vannamei shrimp from pond to port. (Image: company material)

The stack works through a human layer as much as a digital one. Aquapulse’s field teams — many of its roughly 70 employees hold qualifications in fisheries and aquaculture — onboard farmers, conduct random sampling, train them on cultivation practices and monitor quality through the production cycle, while local aquapreneurs work directly with farmer clusters. The company says farmers working with it see a 3–5 per cent benefit in realisation, along with continuity of market access across successive crop cycles — and the longer-term commitment is meant to end the uncertainty of finding a buyer after every harvest.

That model has been noticed well beyond Odisha. Aquapulse was named one of three global finalists in the aquaculture category of the Responsible Seafood Innovation Awards 2026, organised by the Global Seafood Alliance and presented at the Responsible Seafood Summit at the Shangri-La Bangkok — six finalists in total across the global seafood supply chain. The company says its Indian patent application has been published and is under examination, it holds a registered design, and it is recognised under the DPIIT startup framework.

The scale is already substantial and still growing. The company’s farmer network spans Odisha, Andhra Pradesh and West Bengal, covering some 20,000 hectares, with shrimp aggregated for supply to export markets. It procured around 2,000 metric tonnes of shrimp from farmers last year, has already matched that volume this year, and over the next 12 to 18 months plans to grow its network to 10,000 farmers, enter Gujarat, and raise procurement to 5,000 metric tonnes. Revenue last financial year was about Rs 130 crore, with a target of Rs 400 crore over the next 18 months.

“Aquapulse began with a simple belief: a farmer with a small pond deserves the same science, the same market and the same respect as the largest exporter,” Abhishek Dwivedy said at the unveiling. With traceability becoming a requirement rather than a luxury in global seafood trade, an Odisha startup is making sure India’s smallholder shrimp farmers arrive at the port with their data — and their value — intact.

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Co-founder of Exceptional Technology. Karishma leads editorial and operations for exceptional.technology — the showcase of the best of Indian technology and engineering — and co-runs Excep Technology, a Pune-based creative and technology studio.
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