For millions of small sellers across India, the whole business lives in a phone. Supplier chats, courier photos, customer questions, payment screenshots — it all flows through WhatsApp, while the actual work of running the shop has always lived somewhere else, in dashboards built for a desktop. A bootstrapped startup from Surat has decided to close that gap completely: Robnu puts the entire marketplace business inside the one app sellers never close.
Robnu Technologies LLP, built by Onviqa Inc and founded by Hiren Bhuva and Akash Fasara, launched Robnu in 2026, and the company says more than 7,600 sellers joined in its first four months, almost entirely through referrals inside seller communities, with nothing spent on paid acquisition. The idea is disarmingly simple. As Bhuva puts it, sellers pack boxes all day with a phone in their pocket — so Robnu sent the software to them.
Packing the day’s orders while the store runs from a phone — the everyday scene Robnu is built around.
The company calls Robnu the world’s first WhatsApp OMS: a complete order management system that sellers run from a chat. A seller on Meesho, AJIO or Amazon connects each marketplace account once and manages them all from one place — accepting orders, including in bulk, pulling shipping labels and invoices as print-ready PDFs, starting a claim by sending a photo of a damaged return, and checking what a marketplace actually paid them, all without opening a dashboard.
Behind the chat sits what the company calls an agentic automation engine, and it is the engine that does the heavy lifting. The company says its agents accept new orders around the clock, prepare the morning’s labels before staff arrive, reconcile every payout down to the individual order, and file time-sensitive claims before their windows close. Sellers also get a daily order digest and can ask questions in their own language, by text or voice.
The platform around the chat is just as complete. Robnu’s official site lists live tools for cross-platform inventory sync, so one stock count flows to every marketplace; ads on autopilot, with spend caps and true return measured from real orders; an AI Catalog Studio that turns a single phone snap into studio-grade product photos and short reels; Smart Insights that read real sales data and flag exactly where money leaks; returns and claims recovery backed by video proof of every pack-out and return; and an operations dashboard tracking real per-order profit, SLA risk and return reasons. Payment reconciliation runs to the rupee, with GST mismatches, short payments and aging payouts flagged automatically.
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The pricing matches the audience. Robnu is free during early access, and the company says sellers under 25 orders a day will stay free forever once paid pricing launches. The platform is built, the company says, to scale from a founder shipping five orders a day to a brand doing 50,000.
Robnu was built in Surat, a city better known for diamonds and textiles than for software, on the founders’ own money — and the company says there are no plans to raise. Flipkart and Myntra are next on the company’s roadmap, with waitlists open for both. From a packing desk in Gujarat, a small team has taken the most ordinary tool in Indian commerce — a chat — and turned it into a full operations department for the sellers who need one most.
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