One Pass, Every Finish: Inside Colorix’s JetixLab, the Surat Press Redefining Label Printing

Karishma Shah
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Karishma Shah
Co-founder of Exceptional Technology. Karishma leads editorial and operations for exceptional.technology — the showcase of the best of Indian technology and engineering — and co-runs Excep...
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Pick up any medicine strip, shampoo bottle or packet of biscuits and turn it over in your hand. The label wrapped around it had to be printed, cut, foiled and finished — and until recently, doing all of that well usually meant choosing between technologies, or running a job through more than one machine. A Surat company has spent the last year collapsing that whole journey into a single pass.

Colorix, the label and packaging technology brand of Orange Group (Orange O Tec Pvt. Ltd.), has unveiled JetixLab, a hybrid digital label press that combines digital, flexo and foil technologies in one integrated platform. Launched at Loupe India 2026 and described by the company as Made in India, JetixLab is built for the way labels are actually ordered today: shorter runs, faster turnarounds and premium finishes that make a product stand out on a crowded shelf.

Colorix's hybrid label press in detail, from the company's press material

Colorix’s hybrid label press in detail, from the company’s press material.

Three technologies, one platform

The heart of JetixLab is its hybrid architecture. Digital printing brings variable data and short-run flexibility — every label in a run can carry a different code, name or design without stopping the press. Flexo adds the economical, high-speed backbone of conventional label production. Foil brings the metallic embellishment that turns an ordinary label into a premium one. JetixLab runs all three together, so a converter can print, embellish and finish in a single workflow instead of stitching separate processes together.

The numbers behind the platform show what that means on the factory floor. The company says JetixLab supports up to a 7-colour configuration, prints at speeds of up to 50 metres per minute, and builds its digital engine around Epson S3200 printhead technology. Pantone colour matching keeps brand colours faithful across runs, while G7-certified UV ink output holds colour consistency to a recognised international standard. A modular, expandable design means a converter can start with the configuration it needs today and add capability as orders grow, and multi-substrate compatibility lets the same press move across different label materials.

Built for the labels India actually buys

JetixLab’s application list reads like a walk down a supermarket aisle. The company says the platform covers pharmaceutical, cosmetic, beverage and food labels, alongside shrink sleeves, variable-data labels, premium embellished labels and laminated tube applications. That breadth matters because those are exactly the segments where Indian brands are competing hardest on shelf appeal — a medicine pack that must stay legible and tamper-evident, a cosmetic label that must feel luxurious, a beverage label that must survive condensation and handling.

As label runs get shorter and turnaround times tighter, converters need flexibility more than raw scale, and JetixLab is Colorix’s answer to that shift. “JetixLab is Colorix vision for the future of label production, empowering converters to produce more applications, create greater value, and unlock new opportunities from a single platform,” says Aayush Rathi, Director of Orange Group. One platform, in other words, that lets a mid-sized Indian converter say yes to jobs it would previously have had to turn away.

A Surat press story already running

JetixLab does not arrive out of nowhere. Colorix entered the label-printing segment in December 2025 with its Jetrix series, the Jetrix 330 and Jetrix 330S, and the presses have been finding homes fast. The first Jetrix digital label press in India was installed at Swastik Arts in Mumbai, where the company says it has delivered stable, consistent output with vibrant colour reproduction from the very beginning. A second installation followed at Artisan Venture in Ahmedabad, a Jetrix-E hybrid press with 5-colour digital printing integrated with pre-flexo and cold-foil units, serving pharmaceutical, FMCG, cosmetics and nutraceutical labels.

Behind the label presses sits a much larger Indian printing-technology business. Colorix says it has more than 750 machines installed across India, over 15,000 printheads deployed and more than 15 years of experience, with a nationwide service network to keep production running. That installed base is what makes a launch like JetixLab more than a showpiece: there are engineers, service teams and converters across the country ready to run it, maintain it and build businesses on it.

The next time a label catches your eye — the gold foil on a cosmetic jar, the crisp variable code on a medicine strip, the sleeve that hugs a beverage bottle — there is a good chance the machine that made it possible was designed and built in Surat. With JetixLab, Colorix is betting that India’s converters will not have to choose between digital agility, conventional muscle and premium finish ever again. They can have all three, in one pass, from one proudly Made-in-India platform.

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Co-founder of Exceptional Technology. Karishma leads editorial and operations for exceptional.technology — the showcase of the best of Indian technology and engineering — and co-runs Excep Technology, a Pune-based creative and technology studio.